Does Every Business Need a Website?

By Dave Mancarella

As I network around RI, sometimes I’m asked the question: “do I need a website?” This is generally followed by “Oh, well I assume you’ll say yes.” I mean, why wouldn’t I? I’m trying to sell websites right?

But the truth is not EVERY business needs a website. If you’re an accountant, for example, and have had the same clients for 20 years. You want to retire soon, and you have as much work as you can handle. Then you don’t need a website. But if you want new customers, more customers, better relationships with customers, better relationships with business partners and suppliers, and a powerful marketing tool, then yes – you need a website. And it needs to be a good one.

I do think most small business owners have some understanding that a website could be beneficial, but don’t know how to approach it. There are so many website designers out there, not to mention hundreds of Do-It-Yourself services.

So where to start? Well, not every business needs a site for the same reasons or in the same ways. The essential question is this: “what is my business trying to accomplish, and how can a website help me do that?” You might not know the answer to either of those questions right now. What I would recommend above all else is this: find a web designer who can discuss your business with you and help you find the answers. A website designer that just takes your information and throws it on a page won’t help your business grow half as much as one who designs it with your purpose in mind.



categoriaUncategorized commento1 Comment dataOctober 4th, 2009

About... Dave Mancarella

This author published 10 posts in this site.

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Comments


Lea
October 30th, 2009

Yes, some small business enterprise didn’t know the value of online advertising. The option is to be good to customers, maybe some bloggers would feature them in their blog.

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