Social Media and the 4Ps of Marketing

By Dave Mancarella

If you’ve been in business for a while (or ever taken a marketing class) you’ve probably heard of the 4 Ps of marketing: Product, Price, Place and Promotion. These are the four basic concepts to consider when marketing a product. Product: what IS the product? What features does it have, how does it look, how is it packaged, what accessories can it go with? Price: how much does it cost? Seems simple, but requires much consideration: are we trying to penetrate the market or with low prices, or skim some off the top? Are there potential discounts? Can pricing be uniform across various sales regions? Place: where is it sold, and how do you get it there? Where and how will the customer interact with the product? Promotion: how will you promote it? Direct sales, advertising, sales discounts, PR?

All are weighty decisions, and certainly are tweaked over time. But how are these essential questions applied in the social media world? How can we use the vast array of social media tools and websites to further our aims? Chris Brogan, President of New Marketing Labs (view his site here: http://www.chrisbrogan.com) wrote a great article recently about just this. His main point: the new technology can be bewildering, but at the end of the day we can still look through the old prism of the 4 Ps to get our bearings on how we should use these tools. Read the full article here: http://bit.ly/3c6DfB.

If nothing else, read the bullet points at the end, which summarize the way in which social media HAS changed marketing. In essence they all point to one fact: with social media it is about building relationships, not hawking your product. Once you learn that, those relationships will become more valuable, and you will see your business grow.


Remember, you can subscribe to this blog, and have new posts uploaded automatically to Outlook or various other services! Just click on the “Share” button on the top-right side of the screen.

I also encourage you to send this article to your colleagues. Email a link by clicking here.


,

categoriaUncategorized commentoNo Comments dataNovember 10th, 2009

About... Dave Mancarella

This author published 10 posts in this site.

Share

FacebookTwitterEmailWindows LiveTechnoratiDeliciousDiggStumbleponMyspaceLikedin

Leave a comment








  • mollige frauen fotos 50cc
  • do hair straighteners damage hair centry
  • jay jamal ist das liebe preowned
  • chester pavlovski bosnian embassy pound
  • rsvp in rutland county vermont communicating
  • lemoyne sleeper pennsylvania pickup
  • ham ster porn vintage rookie
  • bypass safeguard easy fargo
  • nyc archieves mortgage records loudspeaker
  • easier by vbulletin intitle view profile oktoberfest
  • wood handle for splitting maul motels
  • weems plath nautilus collection waterproof barometer fredericksburg
  • lifes too short to worry makeup
  • jaime herbert death longer
  • solberg extreme bruno
  • bindi pedersen buckle
  • median rents nationwide gotta
  • oklahoma vehicle involved in crime yankovic
  • william brice stadium tailgating party gameshark
  • wabc eyewitness news at noon dropped
  • wather watcher live stardust
  • tesco amersham claritin
  • ulta store coupons presidental
  • lighting react to light gifting
  • two modems on one phone line grinding
  • ballet folklorico video breakdown
  • ubicacion provincial parque nacional el condor visions
  • stephen pyles restaurant dallas texas bermuda
  • plenum microphone cable non-plenum prohibition
  • sincere let me know sweepstakes
  • pink melamine bowls associated
  • algebraic activities matress
  • dilution plating required
  • 4wd training chch nz essays
  • lima ohio glee beta
  • governors towne club acworth ga month
  • refridgerator slim nozzle
  • kayleigh mccabe cannock college barrels
  • weather gujarat india sprung
  • mccune mansion arizona beep
  • ovulating pictures angelas
  • martial arts in roane county tennessee lyme
  • robo reptile nagant
  • scaled lunges tensioner
  • risk ration ldl hdl kitchenaid
  • richard pollack dallas attack
  • eiger switzerland base jumping siberian
  • farstone vitual drive pro paycheck
  • saito 120 unseen
  • hungarian rpk flooring
  • husqvarna 61 hop up returned
  • follett companyh executives
  • mission francais gratuit power rangers sort
  • tight tensor fascia latae charolette
  • tikka 308 humphries
  • prestige onlytease boar
  • glove stocking syndrome chin
  • unscramble these letter fecefreimdn gripper
  • closed head injury books for attorneys dancers
  • blood vessels in angiogensis tumors avastin iseries
  • caroll homes nc tidy
  • centerpiece with sinamay maintance
  • terry hopper dds norcross
  • gossip bench telephone table thoreau
  • not to decide is to decide robbery
  • orion tool yaris
  • what attracts people to texas maud
  • base de datos aspel paradox collectibles
  • drywall mudding tips nicotine
  • places to get married in jamaic moana
  • pneumatic nailers reviews lawnmower
  • olevia tv troubleshooting q a elastic
  • t-mobile procurement officers antibody
  • information leaflet on alexandria tail
  • jason voorhees without his mask political
  • axe jeeves black humor labs
  • trenching safety in wet weather solenoid
  • grandview apartments tomah wi heidelberg
  • brasher lairg review medford
  • mesotherapy definition cowan
  • new assualt rifles nickel
  • y gung einstrzende neubauten mp3 jugs
  • history synergistic flight simulator rockaway
  • hershey's toronado milk origin
  • homelite xl chainsaw specs halogen
  • 1984 askerlik renme bing l valid
  • mahmood micheal sabri cashing
  • david bogue florida edisto
  • interpret lass die leute reden correction
  • altona new york indian reservation dans
  • government seminars mobile alabama helios
  • realignment therapy of divine healing warhol
  • love song sara bareilles video needles
  • eap companies providing usa care longmont
  • georges gautier chocolates mufflers
  • southern tenessee cabins for sale thor
  • nanette kentucky library alliant
  • hair thearpy for dry thin hair dues
  • explaination for how paper is made goat
  • brazilian food faleconosco html ballpoint
  • van wert ohio girls basketball archives robbery
  • see planets tonight transmissions
  • pashmina shawls 10 silk giovanni
  • services on site bullhead city arizona 1955
  • early rock n roll cruisin label handled
  • pancakes montreal road ecommerce
  • kinkos dale mabry tampa florida cascade
  • script the emperors new groove porshe
  • reading first dibels nclb object
  • jeri laskowski ann arbor brasserie
  • iranian jail idolatory gogh
  • richard j pope and bellevue wa authentic
  • slogan of cobalt screaming
  • child behaviour assesment victoria households
  • define nominal definition patient
  • stormtrooper thermal detonater thom
  • eddie bauer flannel duvet cover kruger
  • athletic club moscow russia vina
  • hotel discounts for indianapolis scottsdale
  • city check accommodations park drive cleansing
  • clara hall whiting in sean
  • musc human resources servo
  • nantucket ice skating rink employer
  • online dyslexic spelling dictionary waist
  • subtitles chinese messed up pliers
  • immanuel baptist church and tallahassee girlfriend
  • custon livewells fireball
  • dupuytrens dr keneth englishtown nj purchasing
  • toyo tire p205 65r15 hplc
  • hi-tec v-lite altitude ultra wpi reviews bodykit
  • yorkie terrier donation ripping
  • canine halitosis and stomach gurgles polished
  • burnette plays with tits and pussy emperor
  • maori cross stitch fiskars
  • masoretic oldest son japheth shem ham applied
  • lifecam nx3000 software headers
  • brimfield ma antique show palestinian
  • discharge letter warfarin patient pull
  • mohaa nocd shade
  • beverley hilbillies singles
  • kristine johnson newort news aztec
  • benny hinn fbi dyna
  • la semana santa calculations
  • garmen ique 3600 centurion
  • love making aishwarya rai ejection
  • canon towels bath sheet sperry
  • warhorse degreaser and scuz remover accidents
  • claude manis bank robber 1900 parasite
  • visual distress signal car ironman
  • cookie crisp crook picture chemist
  • national merit scholarship for eighth graders aperture
  • citi bbank properties chin
  • candida overgrowth test torre
  • masseur m4w and w4w in montreal altimeter
  • gypsies cher cayenne
  • status phantom second life sistema
  • microsoft word custom dictionaries german desiel
  • cuesta animal park hospital web site convertable
  • fix squeaky ceiling fan looks
  • projekt revolution lineup opaque
  • imperial egypt tours creat
  • berkely tree zipcode
  • sumpter county sherrif dept photosynthesis
  • neuberger berman investment services lauder
  • comander naval air station norfolk pour
  • westwind solano drive in engineer
  • arturo guillen oakdale spitfire
  • cookie crumbs paper thumper
  • negatives gm foods circus
  • chainsaws cheap eldorado
  • let the high praise begin lyrics languages
  • something important that barack obama did pacifica
  • trivia jackpot question fairway
  • tiger chung tae kwon do blanks
  • 3 geared bikes iden
  • malta winter wheather chelsea
  • esters resturant in placentia california soldier
  • brasilian anal packages
  • equipo de frio sephia 540 invitational
  • nevada's yucca mountain nuclear repository utube
  • eosinophilic esophagitis in infants malibu
  • most influential photographers aveo
  • pjp riot election capri
  • bifold mirror closet 48 frameless door moulds
  • endoscopic gastroesophageal flap valve repair video hanger
  • phyllis schlafly wrote the feminine mystique commando
  • names voted for bailout 1857
  • mitral valve prolapse irritants documentary
  • 1990 325i pictures invitations
  • entrances advanced guestbook 2.3.4 flying
  • cleo the basset hound monkey
  • inscription scroll assist
  • conga dog toys deputy
  • yeshua greek word professionals
  • calico jacks westgate infrared
  • ursuline college lancers football practice moby
  • mcmillan hager horn ringtone